View Episodes Chronologically
82: 🐸 Quick Tips: ORP – The Missing Number Behind Better Oxidation
Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually
81: Quick Tips: Catalytic Carbon Explained: Chloramine, Sulfur & System Design
Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy
80: Distribution Systems Explained
Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise
79: CeraPure AC: Skunk-Free Carbon & Smarter Pretreatment
In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart
78: Quick Tips: Mixing Media: What Works — and What Doesn’t
Can you mix filtration media or resins in the same tank? In this Quick Tips episode of It’s Your Water,
77: Quick Tips: When to Use Zeolite Filter Media
Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn
76: Quick Tips – Repair or Replace the Softener
Is it time to repair the water softener—or replace it entirely? Not sure whether to repair or replace the customer’s
75: Quick Tips – Why Isn’t the Softener Softening?
A fast field guide for dealers and service techs. In this Quick Tip from It’s Your Water, we cover the
74: Keeping It Young Part 2
In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger
73: Keeping it Young
Mike and Greg Shannon of Westfair Water, Bedford, NY discuss “intrapreneurship” – someone who joins a business and grows it
72: Start by Reading the Instructions!
Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO.
71: Microplastics Update
Microplastics & Nanoplastics -Listen to this short update for the latest industry news. Show Notes – Microplastics Update
Podcast Episodes by Category
Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually […]
Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy […]
Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise […]
In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart […]
Can you mix filtration media or resins in the same tank? In this Quick Tips episode of It’s Your Water, […]
Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn […]
Is it time to repair the water softener—or replace it entirely? Not sure whether to repair or replace the customer’s […]
A fast field guide for dealers and service techs. In this Quick Tip from It’s Your Water, we cover the […]
In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger […]
Mike and Greg Shannon of Westfair Water, Bedford, NY discuss “intrapreneurship” – someone who joins a business and grows it […]
Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO.
Microplastics & Nanoplastics -Listen to this short update for the latest industry news. Show Notes – Microplastics Update
Host, Mike Urbans & Justin Mest of AO Smith discuss HomeShield™, the latest point of entry PFAS reduction system, All […]
This is a replay of one of our most popular podcasts. Give a listen in preparation for the brand new […]
In this episode of It’s Your Water, Michael Urbans and Justin Mest of Master Water Conditioning, share their expertise on […]
Mike and Denise discuss oxidation with manganese dioxide treated media – Pyrolox Advantage. The “rules of engagement” for its use, […]
Mike interviews Dave Roenning of American Water Conditioning. Dave has been using Ozone Generator Systems for many years. He shares […]
Mike interviews Serina Casey of Aqua Science in Rhode Island. Serina started in the family business and learned from the […]
Mike introduces the newest member to the team, his niece, Rachel. As part of her water education, Rachel has been […]
Mike chats with soon to be retired Dave Rishell of ATS (Aqua Treatment Service). Dave mentored Mike back in the […]
Michael & Bob discuss a situation where a cross connection could have had serious ramifications for the homeowners. Show Notes […]
Michael Urbans and Marianne Metzger of Resin Tech Inc. discuss the importance of a water test prior to treatment and […]
Mike Urbans and Ted Begg of Purolite take a deep dive into SST resins – Shallow Shell Technology or Salt […]
Mike and Denise discuss product substitutions to consider when you don’t have or can’t find the product you need for […]