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74: Keeping It Young Part 2

In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger

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73: Keeping it Young

Mike and Greg Shannon of Westfair Water, Bedford, NY discuss “intrapreneurship” – someone who joins a business and grows it

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71: Microplastics Update

Microplastics & Nanoplastics -Listen to this short update for the latest industry news. Show Notes – Microplastics Update

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Podcast Episodes by Category

Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually […]

Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy […]

Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise […]

In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart […]

Can you mix filtration media or resins in the same tank? In this Quick Tips episode of It’s Your Water, […]

Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn […]

Is it time to repair the water softener—or replace it entirely? Not sure whether to repair or replace the customer’s […]

A fast field guide for dealers and service techs. In this Quick Tip from It’s Your Water, we cover the […]

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