View Episodes Chronologically
82: 🐸 Quick Tips: ORP – The Missing Number Behind Better Oxidation
Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually
81: Quick Tips: Catalytic Carbon Explained: Chloramine, Sulfur & System Design
Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy
80: Distribution Systems Explained
Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise
79: CeraPure AC: Skunk-Free Carbon & Smarter Pretreatment
In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart
78: Quick Tips: Mixing Media: What Works — and What Doesn’t
Can you mix filtration media or resins in the same tank? In this Quick Tips episode of It’s Your Water,
77: Quick Tips: When to Use Zeolite Filter Media
Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn
76: Quick Tips – Repair or Replace the Softener
Is it time to repair the water softener—or replace it entirely? Not sure whether to repair or replace the customer’s
75: Quick Tips – Why Isn’t the Softener Softening?
A fast field guide for dealers and service techs. In this Quick Tip from It’s Your Water, we cover the
74: Keeping It Young Part 2
In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger
73: Keeping it Young
Mike and Greg Shannon of Westfair Water, Bedford, NY discuss “intrapreneurship” – someone who joins a business and grows it
72: Start by Reading the Instructions!
Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO.
71: Microplastics Update
Microplastics & Nanoplastics -Listen to this short update for the latest industry news. Show Notes – Microplastics Update
Podcast Episodes by Category
Filter Sand is Dead! Michael discusses his experience with Clinoptilolite aka Filter-Ag Plus™ (also known as Turbidex) as a product replacement for multi-media […]
Installation errors can cause loss of money, appetite, and self esteem. Michael reviews the common residential & commercial installation problems […]
Water treatment dealers are Mad Scientists! We aren’t talking about mixed bed resin, this is about filling a tank with […]
Michael and Denise discuss application guidelines for using coal based activated carbon to treat PFOS & PFAS. Show Notes
The water test showed no iron but iron was staining fixtures and walls. Denise and Michael discuss the reason and […]
In this episode of It’s Your Water, Michael and Denise Urbans share their expertise and advocate for successful water treatment […]
During the 2019 Eastern Water Quality Association (EWQA) Mike Urbans interviews Trent Stumbaugh of Negley’s Clean Water Center about the […]
Urbans Aqua’s inaugural podcast. Mike and Denise discuss Mike’s experience with Giardia Lamblia.
Mike interviews Dave Roenning of American Water Conditioning. Dave has been using Ozone Generator Systems for many years. He shares […]
Mike interviews Serina Casey of Aqua Science in Rhode Island. Serina started in the family business and learned from the […]
Mike introduces the newest member to the team, his niece, Rachel. As part of her water education, Rachel has been […]
Mike chats with soon to be retired Dave Rishell of ATS (Aqua Treatment Service). Dave mentored Mike back in the […]
Michael & Bob discuss a situation where a cross connection could have had serious ramifications for the homeowners. Show Notes […]
Michael Urbans and Marianne Metzger of Resin Tech Inc. discuss the importance of a water test prior to treatment and […]
Mike Urbans and Ted Begg of Purolite take a deep dive into SST resins – Shallow Shell Technology or Salt […]
Mike and Denise discuss product substitutions to consider when you don’t have or can’t find the product you need for […]
The employee shuffle – transitioning an employee to a new position! Mike interviews a well drilling employee who successfully transitioned […]
It’s time to lighten up! Hear about some of the unusual, awkward, and funny situations which Mike, Denise and their […]
Of all the resins used in water treatment, cation or softener resins are, by far, the most popular. But it […]
The least expensive component of a water system is the most critical component. The distributor tube system plays a vital […]
In the water treatment business it’s almost impossible to avoid using chemical feed pump systems. We use them to feed […]
In this episode of It’s Your Water, Denise and Mike discuss DI Resin, specifically Mixed Bed Resin. DI is an […]
Mike and Denise want listeners to “get high” on high efficiency softeners. A high efficiency softener is designed to squeeze […]
In this humorous episode, Michael and Denise discuss why and when you should consider twin tank systems rather than single […]